Live showBeijingMarch 2026
Live Concept in Beijing
50 robots, one synchronised reveal — the moment 30,000 attendees met a new automotive flagship for the first time. The car was the only thing in the room that didn't move.
50 robots, one synchronised reveal
50
Robots in fleet
30K+
Live
+1ms
4 hours
The brief
A premium live concept needed a reveal moment that signalled future-forward without trading away the gravitas of a decades-old marque. Press, dealers, and 30,000 invited guests in Beijing.
The work
Three weeks of motion design, two weeks of rehearsal in a warehouse mock-up of the venue, one technical run-through with the brand team the night before doors.
The result
The reveal track hit
Every motion engineered to the millisecond — but the audience didn't see motion. They saw a momentTempo Robots