A window that turned into a stage.

A luxury retailer wanted their flagship window to do more than display product — they wanted it to stop foot traffic. High-street position, plate-glass facade, six metres wide. The window had to earn its rent.

One robot, looping a 90-second piece designed for glance-and-stay attention. Three different routines for three dayparts: a slower, more textural piece for morning commuters; a sharper, more rhythmic version at lunch; a quieter, almost meditative loop after closing hours.

We instrumented the window with anonymous footfall sensors so the brand could see when, and for how long, people stopped.

Dwell time more than doubled in the first month — and held through the second. Repeat-viewer rate ran at 32% on weekdays. The store's social channels were tagged in the install hundreds of times in the first fortnight without any paid amplification.